Sales Training

Creating New Habits & Approaches for Better Prospect Interactions  

Google sales training and over two billion (yes, billion) results appear—2,650,000,000 to be exact. Articles ranging from “components of a successful sales training program” and “how to create engaging training for your employees” to “sales training topics to increase quota achievement” and “why your sales training is lackluster.” 

It’s safe to say that sales leaders are looking for ways to increase both effectiveness and efficiency within their sales organization, and there’s no shortage of companies looking to help. 

Maybe you find yourself going down the Google search path because you’re frustrated with deals going into the pipeline and getting stuck (and no one knows why they’re stuck), or how to get them moving again. 

Or, perhaps you’re concerned because every person on your team has their own process they follow, leading to varying degrees of success and making it difficult for you to accurately and consistently forecast sales. 

In both of those situations, most sales leaders believe they need sales training to resolve the situation.

Effective training that lasts 

When it comes to sales training, most people think of an event, like a one-day boot camp session, or perhaps a multiple-day or weekend seminar. During the session, there may be some good “aha” moments, and maybe even some great notes were taken. 

However, once the event is over and people return to work—with the best intentions to implement some of the teachings—they find themselves back to their old routine within a week or two. 

It’s no different than when someone reads a great book with sales techniques and tips, highlights and dog ears several important pages, then returns the book to the shelf, never to be picked up again. 

Effective and long-lasting training, which leads to real change, isn’t a one-time occurrence. Rather, it’s a continual, ongoing engagement with your Lushin coach to create new:

  • habits and ways of thinking, 
  • ways to overcome objections, and
  • approaches to sales conversations and interactions with prospects and clients. 

The introduction of new ideas and tactics is the first part of sales training and creating change. It must be followed up with coaching to ensure that not only do teams learn the information, but also learn how to implement it in their world. 

Sales training FAQs

What does sales training with Lushin look like?

Your coach will work with you to determine which type of sales training will work best for you and your team—whether it’s in-person group training, video conferencing, one-on-one coaching, online reinforcement tools, or a combination of multiple formats.  

How long is the training process?

Each sales training plan and timeline is customized for our client’s needs, but the average engagement is two years. 

What kind of companies & industries do you work with?

If you work in a field that requires that you engage with people, we’ve worked with someone in your industry

Lushin's customized training  approach

Lushin engages multiple training forms because people learn in various ways. We know that hearing something once doesn’t mean that it automatically replaces a different belief, so your coach will work with you to create the cadence that will lead to creating a new mindset and results for you and your team. Lushin has multiple options when it comes to sales training, and all are designed to create a cohesive learning experience.

Talk to a coach

Sales training resources

For more insights on this topic, check out our sales training blog posts.

Read blog posts

Watch Video

Chess is a Terrible Analogy for Sales

Next Video

Watch Video

Leadership and Parenting - Distinct Terms, Similar Practices

Next Video

Watch Video

Selling and Flying - Distinct Terms, Similar Practices

Next Video

Watch Video

Selling and Advising - Distinct Terms, Similar Practices

Next Video
Connect With Us  For over 20 years, Lushin has guided business leaders toward intentional,  predictable growth. Contact a Lushin Consultant

What Our Clients Say

“We had to take proactive roles to grow how we wanted to.”

Chris Sharp

VP of Engineering and Sales, Perfecto Tool

“We had never done any training.”

Tilley Find

Vice President VIP Sales, House of Blues

“We didn't have a sales culture.”

Justin Brown

President, Skender Construction

“Before Lushin, I hadn't taken a vacation ... for three years.”

Jen Hoffman

President, Pivot Marketing

“I was at an impasse and had to try something.”

Dave Bunn

Owner, Experience Travel

“We didn’t know how to prospect or cold-call”

Tim McNamara

Director of Sales, WXIA Atlanta