Aaron Prickel

“Don't be a hypocrite.”
Aaron Prickel

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Following his own advice, Aaron strives to lead by example and often arrives at the office before anyone else to take advantage of focused, productive time. A Lushin management consultant since 2007, Aaron acts as the glue that binds and strengthens the team’s collective talents. As not only a sales trainer but a great resource, he encourages his clients to stay true to themselves and their missions, and he adapts his training style to best serve each individual.

Aaron emphasizes understanding the underlying cause of business performance problems: belief, behavior, or technique. He aims to teach sales training clients the simplicity of effective solutions.

Winner of the 2015 Ball State Achievement Award from the Miller College of Business, Aaron spends his precious free time outdoors, usually cheering on his three kids in their respective sports competitions.

"We were made aware of Lushin after a sales engineer of ours quit to move south. I commented to someone that I was dreading the hiring process because it’s such a crap shoot, and they recommended I speak to Aaron Prickel at Lushin. We used the OMG sales evaluation tool and found it to be much more successful in uncovering top candidates and even more importantly saved us from hiring people who we’d try to onboard for 1-2 years before realizing it was not going to work. OMG has allowed us to quickly wash out the candidates who are not a good fit.

In the 5.5 years of working with Lushin, IFP has grown 130% in revenue. A good part of that is through the program at Lushin, not just sales training, but with a myriad of other competencies within Lushin to help us grow in all areas of our business. Aaron is a true business advisor for all aspects of IFP whom I’ve come to trust to help me work through any business issue."


Aaron Prickel

Connect with Aaron Prickel

For 25 years, Lushin has guided business leaders toward intentional, predictable growth.