Taylor Hatfield

“Most people don’t hate selling. They hate pretending. Selling isn’t about becoming someone else. It’s about knowing what to say—as yourself.”
Taylor Hatfield

Connect with Taylor

Sales isn’t about pressure. It’s about people.
 It’s about showing up like a human and helping another human make the best decision for them—even if that means letting go of the deal.

That’s the kind of selling Taylor believes in.

Taylor helps individuals and teams stop winging it, start selling on purpose, and finally enjoy the process again. We get under the hood—mindset, habits, beliefs—and build a system that actually feels good to run. Because when sales feels better, it works better.

Before all this, Taylor was a collegiate teacher and softball coach who unexpectedly fell for sales (yes, even copier sales). She realized she loved the game — but she loved the people even more.

Now she gets to combine everything she’s learned—from the classroom, the dugout, and the sales floor—to help others sell in a way that’s honest, effective, and rooted in who they actually are.

Through real conversations, relatable moments, and just enough tough love to spark change, Taylor helps sellers stop second-guessing themselves and start selling with authenticity, clarity, confidence, and a little more joy.

Testimonials

Greg Rankin, President & CEO, Rankin PR
“I can’t say enough about Taylor’s impact—she transformed my dreaded sales approach into confident, enjoyable consulting, with tools, strategy, accountability, and real, meaningful results.”
AJ Cruz, Business Owner, Buttoned Up
“I found Taylor on LinkedIn, and as a stuck solopreneur, I saw myself in her story—so I booked an appointment, gaining clarity, tactical steps, and genuine support.”
Taylor Hatfield

Connect with Taylor Hatfield

For 25 years, Lushin has guided business leaders toward intentional, predictable growth.