Sales development is more than training—it’s about refining strategy, structure, and skills. Learn how a tailored program can bring a meaningful impact to your team.
A Holistic Approach to Sales Training
Most people think they want “sales training” for their team. But, for new and established businesses alike, there are four things that are necessary to create a successful sales development program. Learn more about them in this video.
STRATEGY
Defining the goals of leadership in a concrete and measurable way is the start of the process.
STRUCTURE
Building structure around a documented sales process that is tailored for your company to achieve your specific goals is the second step of the process.
STAFF
Understanding what motivates each member of your team and their individual work style is essential to creating an effective sales training program.
SKILLS
All of the information gathered from the first three steps are used to design a training program that is meaningful and impactful specifically to your sales team and your organization.
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Video Transcript
Typically, when people approach us about what we do or we sit down with companies to evaluate our services, they want to talk about sales training.
Four things constantly evolve depending on whether you're in year one of your business or decades down the road. The first is strategy.
Essentially, a strategy is taking leadership's dreams, aspirations, and goals and defining them in a concrete and measurable way.
The second thing we need to evaluate is structure. First, we need a documented sales process. And I don't mean any downloadable PDF sales process.
I mean one that helps the company achieve its goals, one that helps your clients. Now we can start to look at our staff.
Are your people willing to do whatever it takes to be successful in sales?
Do they have the commitment to keep going when things inevitably get very hard, or are they in their comfort zones?
Are they keeping up with the status quo?
It's really about understanding your team and what makes them tick.
We can finally look at skills. That training doesn't come from a box.
We take a holistic approach because all the information we gather from that process goes into designing the training program that's best for you. Our goal is not to come in and lecture your teams about what they should be doing. Our goal is to work hand-in-hand with you to design a sales development program that will be the most meaningful and impactful to your organization.
