Emily Shaw

Designing an Impactful Sales Development Program


A Holistic Approach to Sales Training

Most people think they want “sales training” for their team. But, for new and established businesses alike, there are four things that are necessary to create a successful sales development program. Learn more about them in this video.


Defining the goals of leadership in a concrete and measurable way is the start of the process.


Building structure around a documented sales process that is tailored for your company to achieve your specific goals is the second step of the process.


Understanding what motivates each member of your team and their individual work style is essential to creating an effective sales training program.


All of the information gathered from the first three steps are used to design a training program that is meaningful and impactful specifically to your sales team and your organization.

Want to learn more about aligning strategy, structure, staff, and skills? Check out this blog post.

Think your team could benefit from a holistic approach to sales training? Connect with one of our experienced sales coaches today to get the conversation started!

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Understanding The Pain Funnel: Getting To A Prospect’s Pain

Sales trainer Shad Tidler discusses the Sandler Pain Funnel and explains why understanding sales pain and your prospect's true problem is the key to helping your clients.

Using the Sandler Pain Funnel to Understand Prospect Pain

The Sandler Pain Funnel delves into a prospect’s pain to truly understand the problem. This can help you develop a solution that will make an impact, & ultimately help make a sale. Learn more about the Sandler Pain Funnel!

Handling Sales Objections: How to Respond When a Prospect Disagrees

Get expert tips for how to handle sales objections. Learn what to do & how to successfully move forward with a pitch even if a prospect's beliefs don't align with yours.

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