Managing Sales Teams: Finding What Drives Them to Succeed

When managing sales teams, employee motivations are typically not communicated openly nor straightforwardly. Learn how to uncover what drives them beyond the obvious and keep them focused on success.


The members of your sales team are not all motivated by the same things - nor are they motivated by the same things you are. Talking with your salespeople about what truly motivates them to exceed their goals - and how that aligns with the company’s goals - is an essential element to your coaching program. Learn why in this video. 

1. Discover THE Actual Motivation

You have to ask your sales team (one-by-one) what truly motivates them in order to get them togrow and exceed their goals. You may need to go further - if they say money, ask what they are doing with the money. Find out what the true motivator is for them.     

2. Discuss Sales Goal Progress in Management Meetings

Putting in the time to meet with your salespeople to monitor their progress toward their goals is the next step. Review if they have hit their goals or if they have veered off track, and why. Help them understand how to stay on track and reiterate how exceeding their goals will benefit the company and them personally. 

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Video Transcript

When I usually ask people the question, "What motivates your team?" or "How do you motivate them?," the answer I get is, "They're motivated like I am" or "They're driven to make the company grow." Or I hear things like, "They're motivated by money."

How do you have the conversation with your team to understand what truly motivates them is important to them?

If you haven't, start there. And if they say things like it's money or it's helping the company, ask them why helping the company is important or why that money is important to them. What are they doing with it? Because whatever they're doing with it is their true motivator.

If you want your people to grow, hit goals, or go above and beyond, you've got to find out what's most important to them and what they're striving for.

So once you've had that conversation with them and you've identified those couple of things that are important to them, make sure you're putting in the time to really understand how they're progressing toward the goals.

Have they hit them? Do they need some help? Are they off-track? Help them understand how exceeding their company goals will help them get there and keep them on track to the plan. That's what's going to help you when it comes to motivating your team.

Shad Tidler

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.