How We Helped
We shaped a sales team of product evangelists (who relied on the product/experience to sell the memberships) into a seasoned, successful sales force.
Lushin connected with individual members of Tilley’s team, providing advice for addressing awkward conversations as well as wisdom to understand what to say, what not to say, and when. Business success takes a combination of right people, and right timing. Our sales consultants taught House of Blues team members how to be proactive in conversations, minimize customer frustrations, and follow a templated process from lead generation through renewal.
We also worked directly with Tilley to assist in developing a sales training program to streamline communications practices to use with her team, reducing both time and resource waste.
The Results
Armed with useful techniques for sales and empowered to execute, the House of Blues VIP sales team can now effectively respond to inbound leads, efficiently resolve customer complaints, quickly build value while eliminating tire kickers, and keep potential customers engaged throughout the sales process. Due to increased sales effectiveness, the client retention team is now able to focus on growing memberships and securing long-term clients instead of reselling value to new prospects, over and over.
They have been able to increase their full-season box sales from 50 percent to 72 percent at their Dallas location, showing how the successful implementation of a high-performance process can lead to financial improvement, giving the brand another great business success story.
Box Sales Up
Southwest Region increased their full-season box sales from 50 percent to 72 percent.