Step three in the Sandler Selling System can be best described as when a salesperson helps a prospect uncover the real/emotional reason to do business, take action, or even do business differently. When a salesperson uses the Pain step, it ensures the prospect will not only stay motivated, but will help differentiate the salesperson and company from competition.
Connect with Rob Lime
For 25 years, Lushin has guided business leaders toward intentional, predictable growth.
Subscribe to get our new blogs delivered right to your inbox
