As humans, we aspire for more. We try to push ourselves past our normal level of comfort by not just creating goals but by creating a plan to achieve them as well and If we want to reach these goals, we have to start with the vision of what those goals and success look like.
Take skydiving, for instance. You need the desire and intention to do it, you need to go through the necessary prep steps and you need to get guidance from someone who has done it before. Taking the steps to go skydiving and reaching a goal can be comparable to selling to a prospect - both can be uncomfortable at first, but you just have to take that leap of faith because there will always be challenges.