The Parallels Between Improving Your Hunting Skills & Sales Tactics

Discover how the preparation, discipline, and resilience needed in the woods can apply to sales tactics. Whether you're scouting for game or prospects, success comes down to strategy and practice. 


What does it take to be good at sales? Well, for starters, the same tactics you use in sales are the same tactics you use to hunt. Strange analogy, right? 

You see, there is a lot you have to do in hunting to truly be successful - scouting beforehand, investing in the right gear, and of course lots of target practice to build your muscle memory. 

Strengthen your business strategy with a measurable process for growth

Practice makes perfect when it comes to selling and when it comes to hunting. Which of these practices are missing within your sales team?

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Video Transcript

Hi. My name is Aaron Prickel, and I'm a sales coach at Lushin. But when I'm not coaching, one of my favorite pastimes is hunting. There's a lot you have to do in order to be successful. You have to scout beforehand.

Walk the woods, check trail cams, and memorize their movement patterns. Do they have a favorite water source? Where are their feeding and bedding areas? 

You need to invest in the right gear. On top of that, you need to be familiar with your gear and do lots of target practice to make sure you build muscle memory so it becomes second nature.

You can have the most expensive equipment in the world, but if you're inexperienced, unprepared, or don't use it, it's all worthless.

Finally, on that day, you must detach yourself from the outcome. In hunting, there's a lot more failure than success, and you need to have the grit to get back out there and try again when you don't get the outcome you're hoping for. Resilience is key while practicing good habits.

And a lot of the reasons why I love to hunt are also why I love sales coaching. You've got to scout your prospects. Do you know who your ideal client is and how to reach them? Do you know what compels them to take action, or are you pitching them your products or services?

You need to ensure that your business has the right sales process and that it is cemented into your muscle memory.

Too many of us run into the woods with no plan because we're starving or in a rush to sell. But if you practice and prepare beforehand, you'll have a much better chance of driving more revenue.

And during the actual sales call, you have to detach yourself from the outcome.

You'll make mistakes, but if you focus on your process and stay consistent, you'll be successful in the long run. So, how are you going to do what it takes to be successful in sales? If you're ready to invest in an effective process that drives results, I'm here to help.

Aaron Prickel

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.