In sales, experience alone isn’t enough to keep your edge. Just like a chainsaw needs regular sharpening, your sales skills require constant honing to stay effective and efficient.
When it comes to cutting wood, efficiency is key. Using a dull chain not only requires more energy, but it's also dangerous. The same goes for selling. While experience can be helpful, relying solely on it can become dull and ineffective over time. Just like sharpening your chainsaw for efficient woodcutting, sharpening your sales skills can lead to more successful and efficient selling. Don't fall into the trap of complacency - invest in continually sharpening your sales skills.
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Video Transcript
Have you ever experienced a great wood fire? It's hard to beat a brisk cold day with a wood fire roaring in the background or watching a movie with your family. The question is, where do you get the wood?
Some people simply buy some at a local gas station, others borrow from their neighbors, and some of us actually split our own. As the old saying goes, wood heats you thrice: when you split it, when you stack it, and when you burn it.
Cutting your own wood is definitely hard work, but it could be made easier if you do it efficiently.
Imagine using the same chain over and over and never sharpening it. Cutting wood becomes dangerous with a dull chain, and it takes more energy.
Selling is no different. With selling, many people correlate experience with efficiency.
But if that experience has never been sharpened, it becomes dull over time. The edge is lost. It takes more energy to make the same cut, and it results in frustration because it just didn't work the same as it did years ago.
The same holds true with size. Just because you hire someone from a big brand doesn't automatically mean they're going to sell more. A big saw with a dull chain will get beat every time by a smaller saw with a sharp chain.
Too often, people fail to realize that the time they waste sharpening their chain is far less than the time they actually waste cutting with a dull one.
Bigger isn't always better. Sharper will always be dull. If your livelihood depended on it, you wouldn't use one single chain over and over. Then why do we have a tendency to fall into that trap when it comes to selling?
It's time to sharpen our souls, not to have to work twice as hard for the same results, and create an experience for others.
Are you ready to sharpen your edge?
