Business Resources

Rob Lime

What the UFC’s “Fight Island” Can Teach Salespeople and Entrepreneurs About Success

I did something strange on Sunday, July 13th. I sent ESPN+ & the UFC $65 for the previous night’s pay-per-view fight card. I’ve never done that before. I am not opposed to paying for premium content and I like mixed martial arts. But my want/need for a pay-per-view event the weekend it aired never passed the critical mass need for me to reach for my wallet.