Aaron Prickel

READ: Predictably Irrational

READ: Predictably Irrational

This is part of our series on books that have positively impacted our lives and careers. Check out all of the books we review by following us on social media or see our previous reviews summarized here.

Predictably Irrational By DAN ARIELY

One aspect of life that fascinates me is how people make decisions and the psychology behind it. For years I have wondered why one appetizer is left when sharing with others or why “free” can actually turn people away. When we can understand WHY people think or act a certain way it helps us understand their actions. For anyone in selling, Predictably Irrational provides great context on how to help people make decisions and reduce anxiety when it comes time to make a decision.

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