Rob Lime | Thu, Sep 20, 2018

Sales Messaging: Focus on Solutions, Not Features and Benefits [Video]

Creating Effective Sales Messaging to Connect with Customers

Traditional salespeople tend to focus on the features and benefits of their product. But sales prospects can struggle to interpret how the features and benefits specifically help them. When prospects are confused, it is easy for them to say no.

By changing the messaging in your sales conversations to focus on compelling reasons to do business, sales prospects will see a solution to their specific pain points.

Easy Ways tO Adjust Your Sales Messaging

Learn the benefits of crafting sales messaging that addresses the impact of the prospect’s pain, plus get examples of how to do that in this video from sales consultant Rob Lime.

Interested in learning more about crafting effective sales messaging? Check out our video about how to be a less 'salesy' salesperson.  

Curious about other ways to improve your sales process? Download our 'How to Make It Easier for Prospects to Buy From You' whitepaper for additional insight and advice!

Keep it Simple  This Guide Teaches How to Make it Easier for Prospects to Buy from You. Get Your Free White Paper

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Sales Training Tips: Questioning Prospects to Qualify Them

Learn how to use questioning strategies when you hear a simple “yes” response in order to more quickly qualify prospects and speed up your sales cycle. Watch now as sales trainer Paul Lushin shows you how in this video.

Sales Messaging: Focus on Solutions, Not Features and Benefits [Video]

Sales messaging focused on a prospect’s pain points is more effective than messaging that focuses only on the features & benefits of a product. Learn why you should change the focus of your sales messaging in this video from sales trainer Rob Lime.

Connect With Us  For nearly 20 years, Lushin has guided business leaders toward intentional,  predictable growth. Contact a Lushin Consultant
Categories: Training, Prospecting, Sales