Similar to fishing, when it comes to sales, it is comforting to work with the clients we are familiar with. However, these operations usually produce fewer 'trophy-sized' catches. To net the bigger deals, we still need to equip ourselves with the necessary tools - a contract, a comprehension of the customer's pain, budget - but we must be prepared to wade into bigger waters. What is stopping us from chasing after those greater successes?
Connect with Cody McWhorter
For 25 years, Lushin has guided business leaders toward intentional, predictable growth.
Subscribe to get our new blogs delivered right to your inbox
