Training for Salespeople: Separating What You Do From Who You Are

When it comes to training for salespeople, it's essential to learn how to separate identity from role, according to expert Emily Shaw. Read on to learn the benefits of this sales skill.

 

Keeping Your Perspective in Sales

Sales is hard. Often, salespeople struggle because they confuse their identity (their “I”) with their roles (their “R”), especially when they experience cold call rejection, unqualified sales leads, objections during the process, or sales that are slow to close. In this video, sales process consultant Emily Shaw explains the difference between your identity and your role, and why a bad day in your role does not impact the core of who you are as a person.

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As you distinguish the two, it allows you to separate the two when you need and help you keep the perspective in life. Making an error one day in sales, does not make you a bad person, it’s a lesson you can learn from and move on.

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Video Transcript

Identity is everything internal to you. It's your self-esteem. It's your self-perception. Your roles are what you do in your life, and a bad day in your role doesn't make you a bad person.

Sales is hard. I get it. We're likely not solving world hunger or in many life-or-death situations.

But not many professions require you to show up and be rejected every day, quite like sales, and it's not always the most motivating thing to get you out of bed in the morning. So I think it's really important to remind ourselves as often as possible. There's a difference between who you "I" and who you "R."

Your "I" is who you are on the inside.

  • Maybe you're a great listener.
  • Maybe you have a great sense of humor.
  • Maybe you're incredibly loyal.

Your "I" is how you perceive yourself. It's everything that happens internally.

Your "R" is responsible only for your roles.

  • You're a mother.
  • You're a father. 
  • You're a wife. 
  • You're a husband.
  • You're a salesperson.
  • You’re a CEO.

Those are roles that you fill every day. And, though they get blended often, they're really different. Just because you skip a step in the sales process doesn't mean you're no longer loyal. Just because you don't close the sale doesn't mean you're not funny.

It doesn't affect who you are internally. 

A lot of times—when we get rejected over and over and over again—we forget this isn't a reflection of who we are internally. It's just a performance metric in your role that day.

It's okay. Next time, you won't skip a step. Next time, you'll ask tougher questions to get to the bottom of what's really going on. Next time, you won't think about whether you're going to fail or how much money you're going to make. You'll think, "Can I help this person?" It will remind you that a bad day in your role doesn't make you a bad person.

Emily Shaw

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.