Emily Shaw

Lushin Sales Process Consultant Explains Identity vs. Role


Keeping Your Perspective in Sales

Sales is hard. Often, salespeople struggle because they confuse their identity (their “I”) with their roles (their “R”), especially when they experience cold call rejection, unqualified sales leads, objections during the process, or sales that are slow to close. In this video, sales process consultant Emily Shaw explains the difference between your identity and your role, and why a bad day in your role does not impact the core of who you are as a person.

As you distinguish the two, it allows you to separate the two when you need and help you keep the perspective in life. Making an error one day in sales, does not make you a bad person, it’s a lesson you can learn from and move on.

Connect with Emily directly or one of our coaches on the team to set up your sales process training today.

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Categories: Goals, Business, Coaching, Sales, Life, People