Turning Ordinary into Extraordinary: Cultivating Strengths in Sales Teams

Explore how leading a sales team effectively means turning every unique trait into a competitive advantage.


Unearth the hidden potential within each member of your sales team in this video. Watch how an experienced sales leader, much like a seasoned gemcutter working on rough rocks, recognizes the unique characteristics that lie concealed under seemingly unpolished surfaces. Find out how what may seem like flaws are actually hidden chances waiting to be honed and enhanced.
Discover the journey of transformation where every distinct trait is welcomed and amplified to turn challenges into vital attributes. Witness greatness being shaped from imperfections.

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Video Transcript

In the world of sales leadership, potential often lies hidden in the most unassuming places, like a pile of rough rocks that, under the right hands, reveal stunning diamonds within. 

Each rock, like each salesperson, possesses unique characteristics. What may seem like imperfections are, in fact, hidden opportunities waiting to be discovered and polished. Like a skilled gem cutter, this masterful leader knows the true value lies in working with these so-called imperfections, using them to carve out distinct, shining facets. 

It's a meticulous transformation journey. Each imperfection and unique trait is to be embraced and enhanced, not discarded. 

The leader's touch reveals the inherent value in each, turning challenges into assets. In leading a sales team, the true brilliance lies not in making everyone the same but in recognizing and cultivating each individual's unique strengths. 

Sales was not an obvious choice for me. 

A skilled mentor recommended I consider sales as a career path. Still, I thought all salespeople were clones of each other, manipulative boys whose only goal was to take something that directly contradicted my values and personality. 

However, that mentor explained that reluctance was why I would excel in this industry. I had the ambition and values but lacked the training and skill set. 

Over seven years as a client with Lushin, they helped shape the imperfections of my overall sales DNA into a top-performing salesperson. Eventually, this led me to join the team as a sales coach and put me in a position to help others realize their sales potential. 

Great salespeople are made, not born. Great leaders help craft brilliance from imperfection, transforming the ordinary into the extraordinary.

Dan Faber

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.