Myth: "Sales Training is the Most Important Aspect of What We Do"

When we started in 1997, we struggled in how to market and label ourselves because we did so much more than sales training. Finally, we surrendered to simply marketing ourselves as a sales training company with the hopes that our clients would tell the rest of the story. After almost 20 years in business, our clients’ referrals represent 82% of our growth. In the end, our clients tell our story better than our public-facing marketing.

So, what do we do?

Yes, we train in the area of sales. If you were to ask our clients, they would tell you that we open their eyes to what is possible in their lives, their causes, their enterprises and more. They tell us that we cause them to “think” like they have never had to think before. That we help them in finding their unique talents, their life’s purpose and how to align that purpose with their current profession. They would also say we have helped them unlock a latent potential they did not know they had.

What is interesting is that even the gifted, the confident and the successful would say that we helped them not just from a sales or sales management perspective, but most importantly, the personal.

Also, our clients would add that we are a rules-based sales training company versus a script-based sales training. There are no fancy closing moves, Jedi mind tricks or verbal Jiu-Jitsu.

At Lushin, we intentionally work in the following areas:

  • Sales training
  • Sales management training
  • Helping companies (large or small) create or re-engineer a sales process
  • Recruiting, hiring and on-boarding processes for sales, sales management and executive sales leadership
  • Goal setting:
    • Corporate Level
    • Divisional Level
    • Local level
    • Personal level
  • Sale strategies for the short and long term
  • Helping individuals find their life’s purpose and helping them align that purpose to what they do professionally
  • Personal one-on-one coaching in the areas of:
    • Tactical deal coaching
    • Confidence
    • Guidance through breakthrough moments
    • Career slumps
  • How to be authentic when selling, managing or leading
Paul Lushin

Connect with Paul Lushin

For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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