How to Compel Your Prospects to Act

Buying decisions aren't based on data. It may seem strange to hear, but the emotional response is far more important in sales than the rational response. Salespeople should use emotional appeals to create a sense of urgency and give prospects reasons to buy - and then reinforce with data.

Connect with Brian Kavicky

For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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How to Compel Your Prospects to Act

Connect with Brian Kavicky

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