Sales Training is Not Just for Salespeople
Traditionally, we see companies who want to help their salespeople talk to customers and prospects. But salespeople are not the only people in your organization who come in contact with customers. Customer service representatives, accounting and billing professionals, and other frontline team members routinely interact with customers and impact the relationship the customer has with the business.
customer service reps can LEARN CUSTOMER PAIN POINTS
Customer service reps have the direct ability to impact the sales of the organization. Customers do not perceive customer service reps as salespeople and the tone of their conversations is different. They tend to get more - and more honest - information from customers about the problems they face than salespeople may.
HELPING CUSTOMERS AND GROWING SALES
A customer service representative, or member of your frontline team, who is trained to use the same tactics and techniques as your salespeople will be able to help the customer in a myriad of ways. By nature of their job descriptions, customer service reps want to help people and fix their problems. This gives them a unique opportunity to cross sell and upsell products from a perspective of providing an additional solution that can alleviate the difficulty the customer is facing. Satisfied customers form longer relationships with companies, ultimately growing sales.
Want to learn more about growing business with your frontline team? Check out "Employee Development and Training Opportunities You May Be Missing."
Interested in working with an expert sales coach to train your sales team? Connect with one of our experienced sales coaches today to get the conversation started!