Emplify is a software company that helps leaders measure, diagnose, and solve their employee engagement challenges. Hear Adam Weber, founder and VP of sales at Emplify, talk about the growth he has experienced since working with Lushin.
"When you build a sales team like we did from the ground up, having a framework to initially build around saves you a lot of time."
Adam Weber, Founder and VP of Sales, Emplify
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Video Transcript
Emplify is a collection of really engaged people pursuing the goal of improving one million lives at work. Our software talks to employees and understands from them their individual engagement. We then roll up that data and give insight to leaders about where there's pockets of disengagement, and what are they being caused by, and even ideas for how to actually improve engagement at the organization. Really, how we've been able to grow from literally me in a college dorm room to 10 people at launch fishers, then 20, and 30, and 40, and 50. Now, almost 60 folks has been having a world class acquisition engine.
Pretty much from the beginning, I've done sales here. I was our very first cold caller. When I partnered up with Santiago, from the get go, I said, hey, Brian's coming with me.
So when Adam was like, hey, we should work with Lushin. I was like, absolutely, 100%, I want to work with him. I had no questions about, is Sandler the right thing, or is Lushin the right people? It was just a, yes, but we can we afford it?
I remember Adam going back to Brian, and Brian saying, pay what you can. And I think it was literally like a couple hundred dollars per month for like way too much time that he was spending with us, but he said, that's OK. That's what you can do now. That's fine. As you grow, we can expand our relationship.
One of the most exciting aspects of what we do is that we're a really high growth company. We went from zero customers to 200 customers in under 18 months. It's one thing to create a press release that says what you're going to do, but it's another thing to wake up every day and actually execute on it. And when you're doing that, sometimes you just can get tunnel vision, and you can feel stuck. Or you can feel a little isolated.
You know, your sales coach in some ways is more than a sales coach. They're your friend. They're your counselor. They're you're like shoulder to cry. On when I feel stuck, I can pop out, and I've got somebody who's totally on the outside, who's got my best interest where we can just brainstorm back and forth and try to come up with a solution.
What I appreciate about Lushin is that you start with a structure. When you build a sales team like we did from the ground up, having a framework to initially build around saves you a lot of time.
But what's different about them from other sales coaches is that they're flexible. They take the nuances of your specific process and are willing to edit and audit those things to be specific to you.
Every person on my team can go to classes every single week. For new people, they can learn the basics, and for experienced people where they can work on a master class. I have Ryan at our office every single month. He does 90 minutes with both of our teams in a group setting, followed by 30 minute one on one with each person on the team. So I'm not just trying to create excellence in myself, but to see that perpetuate itself and to see them start to have those initial sparks that I had when I was early in my sales career is like one of my favorite things.
One thing Lushin does really well beyond just the sales process is a two hour session on goal setting. It gets into professional goals and personal goals. So all throughout the year, people will reference back and forth the goals that were set in that room. Like you were going to take your kids to Disney World this year. June's coming. Are you going to do it still? And that level of like accountability and relationship development has been a really great part of our team.
I couldn't recommend Lushin more or helping put together a scalable sales structure that consistently generates revenue for you. That helps create the type of culture, and in some ways, illuminates the type of culture that you're trying to create and gives you all the tools and resources you need to build them.
I don't want to think about what it would have been if we had tried to navigate that on our own and had learned a lot of those lessons ourselves rather than learning from the lessons, and the wisdom, and the experience that Brian brought to the table for us.
