Transform Your Sales Script: How to Create Genuine Conversations That Drive Results

Do you feel your people are scripted and too wordy when talking to prospects?

Are you concerned that your people sound like every other salesperson when they're on the phone with a new prospect or in a meeting?

Are you frustrated because you're not seeing your people set many new meetings or close many sales due to this?

One reason this can occur is that salespeople, especially fairly new ones, can be a little too technical, too worried, too focused on themselves, using the right words, and making sure they cover everything in a cell instead of listening to what the prospects are saying and the feedback that they're giving, forming questions and responses from that.

Sometimes people get so worried about the technical aspects that they don't just relax and have a conversation with the prospect that flows naturally. It sounds very scripted and very technical.

Enable your salespeople to learn the process milestones when they're on a call or in a meeting, make sure they have those covered and just listen to the feedback from a prospect.

That way, they'll have more confidence and conviction when they're talking with different people, and it'll help to take a lot of pressure off the salespeople and a lot of pressure off the prospect, too. Encourage them to do this on a regular basis so that their confidence and conviction grow, they have more natural conversations, and they're just going to see a lot more sales and business start to close more easily.