Can You Fix It?

When a prospective client’s problem has a significant impact on their business, they won’t care how you can fix their problem – only that you are able to fix their problem. In this video, sales trainer Brian Kavicky discusses why it is better to approach the sales process in a way that conveys your expertise instead of your features and benefits.

Brian Kavicky

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.