Closing Resources

Aaron Prickel

How to Know if You Are Chasing Good Business or Bad

This isn’t a “selling during the Pandemic” question, this is a question that Sales Leaders and Sales professionals have asked themselves LONG before the past few months. The challenge is this: it is now magnified. Many sales leaders have instituted a “don’t lose a piece of business on price” or a “get every piece of business you can” plan with their teams. Is that our only option? Of course not.