There are so many people today struggling as they work to become successful in sales. Many do not want to sell at all. They see selling as selfish and gross. Some are fighting to hit their quota to achieve their financial goals but fall short no matter how hard they try. Some think they are good at sales but are shocked when a prospect tells them that they "went in another direction" after months of pursuit. A select few attempt to sell around the stigma of selling by doing the opposite of what they think salespeople should do yet still get blown off or even sharply criticized by prospects.