30 Sec Comm Resources

Emily Shaw

Create a Clear and Compelling  30 Second Elevator Pitch

How to Sell Yourself with an Elevator Pitch

To create a compelling 30 second commercial or elevator pitch you need to compose a message that answers the following question: what do you do? Our past experiences demonstrate how difficult it can be to successfully deliver a captivating sales message.

How many times have you hung up on a salesperson in the first ten seconds of a cold call? If you’re like most of us, that number is too high to count. Or maybe you’re a little nicer and wait until they come up for air before you politely inform them that you aren’t interested. Or perhaps you're the super-suspicious type that doesn’t answer your phone unless you recognize the number (if that's the case, I’m guessing you don’t believe in sales karma).

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