Shad Tidler | Mon, Dec 11, 2017

Lushin is to Sales What Your Chiropractor is to Your Back


Digital composite of Highlighted spine of man with back pain.jpeg

Anyone who has ever had back or spine problems knows that they’re not a lot of fun and usually come with a lot of pain and hassles. I’ve had off and on back pain for the last 10 years - recently getting so bad I was barely able to sleep through a night without waking up to shooting pain all up and down my back or to muscles locking up from the pain. These issues have come and gone in the past, but in the last few months it got so bad that I decided to take the steps to get to the root of the problem and fix it once and for all.

The first thing I had to do was to admit to myself that I didn’t know what to do to fix it and that I needed to go talk to someone who did. I had been putting “band aids” on it for years but never really fixing it. Once I had admitted that I couldn’t fix it on my own, the next question to answer was, “Who can help me with this?”. I went to my general practice doctor for recommendations and came away empty handed. I researched online for potential people to talk to or places to go to, but the results and amount of information were overwhelming. Luckily, I mentioned this to one of my co-workers and he told me that he had sleep issues over the years that were somewhat like mine. He recommended a chiropractic/spine specialist close by our office that he had been going to for a while and had helped him make amazing changes with his back, sleeping, health, etc.

I’ll admit, I was skeptical at first, as I had been to a chiropractor years before that simply adjusted my back a couple of times a week. While the adjustments did relieve the pain and help me sleep well for a night or two, they never really fixed the problems. Inevitably, I would end up back in the office after a few days, in pain and back to where I had been previously. My coworker and I talked through it and he helped me to understand that his chiropractic/spine specialist was concerned with first properly diagnosing and understanding the root of the problems, how they were impacting me, and then prescribing a program that would be individualized to fix my problems. He told me, “It’s not what you’re used to and a little out there from other approaches on this, but it’s effective and works.” I thought to myself, “I can’t be in worse pain than I am right now with this, so why not give it a try and see what happens.” 

On the first visit to the chiropractor’s office, I met with the doctor and he set expectations with me for how the visit would go and what we would cover during it. We first spent time discussing what pains and problems I had been experiencing and how those were affecting me. We talked about how I had gotten to this point and what may be causing it. He asked me questions and gave me a bit of knowledge on my back and spine to help me to start to connect the dots on what was happening and why. We then talked about taking a first step of doing a more in-depth assessment and X-ray to have a clear picture of exactly what was causing all of this and what to work on to help me get better. We were going to have real facts and data to make decisions and formulate a plan, not base it on hunches and a gut feeling of what to do. Finally, we talked about the methodology for implementing the plan from the assessments and what it may take in terms of time, effort, and money to get me back to well again. The doctor cautioned me that this would not be a quick fix and it would take work and effort on my part. He also assured me that he and his team would be there every step of the way to ensure that we fixed the true problems and would get me well as soon as possible. 

At that point, I was in - and it has been a huge help over the last five months. I’ve been able to sleep through entire nights without waking up due to pain, I’ve regained flexibility in my back that I haven’t had in years, and I’ve seen my overall health, moods, and energy improve thanks to it.

Ok, I know what you’re thinking right now: “Thanks for the story. Glad you’re feeling better, but how can this possibly relate to improving my selling skills and strengths?”

When it comes to you improving your selling, do you keep dealing with the same selling pains repeatedly? Do you keep putting band aids on the problems (learning and using a fancy new tip, trick, or technique, working harder to overcome your shortcomings) or do you get an expert’s help to diagnose your individual challenges, get to the root of the problems, and design and execute a plan that will address your issues? Are you truly committed to putting in the time and effort it will take to make the behavioral, technique, and mindset changes to overcome your challenges and be your best at selling or are you looking for the next quick fix? 

Finding a sales coaching and improvement program can help you truly fix your sales problems once and for all. It can help you to stop winging it and guessing if it will be successful or not. Lushin has been to my sales process and system as my chiropractic specialist has been to my back and spine. Stop guessing and taking chances with your sales wellness and get help to be your best as soon as possible.

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Categories: Training, Prospecting, Coaching, Sales