I saw this online today:
“The greatest asset that any company possesses is the untapped potential of the sales force.”
It has always been a little irritating to me when people have turned down meeting with me about their sales team. I have never understood why a CEO wouldn't take the time to at least learn what the potential of their sales team might be. They say things like:
“We are already busy.”
“We don’t need help.”
“We are trying out ‘x’ first to see if it will work.”
“We can’t afford to do anything right now.”
Really? Let’s assume that what I do works. It works so well that people try and figure out how to do more of it once they start. They normally don’t leave or fire me as a client unless there are some very special circumstances. Their growth with me engaged has outpaced anything that they have ever done in the life of their business thus far. So why would anyone pass up the chance to tap their greatest asset?
It’s about perceived risk. People have spent money on so many things that haven’t worked out for them in the past that they’re afraid hiring me could be another mistake.
My clients have success because:
So where is the risk? How could someone not afford that? How could someone be happy with current growth today? Why would you try anything else out to see if it works—why not just start with what does work?
I know that things are working well for most companies right now. But isn’t the right thing to do to find out how to build a team of overachievers? Fill out the Contact Brian page, let’s do an evaluation of the team to see the value of the untapped potential.