Every RFP that comes in your door is not worth a response. But when you do find one that you think might be good for your business, don't just throw your hat in the ring immediately. Even if it appears attractive, are you certain that this RFP will be worth your time - and your money? Are you prepared to do the due diligence to make sure every single part of it is the right fit? And are you ready to say "no thanks" if you need to?