Lushin White Papers | Sandler Training Indianapolis

Selling with AI

Written by Brian Kavicky | Fri, Apr 24, 2026

Are you using AI for sales and still getting generic, useless output? Most salespeople are using AI wrong. And they don't know it.

They type a question. They get an answer. They move on.

If that's your team's experience with AI, the problem isn't the tool... it's how you're prompting it.

Most salespeople type a question, read the first response, and move on. Then they wonder why it sounds nothing like them, nothing like Sandler, and nothing like something a human (more importantly, a prospect) would respond to.

Download Our Quick Reference Guide: Selling With AI 

Our expert sales trainer Brian Kavicky has put together an exclusive reference guide that walks you through how to use AI as a leader AND seller.