The Problem: No Sales Process To Reach Potential Customers
Local machine shop Perfecto Tool lacked the sales process, structure, and best practices to grow more, at a consistent pace.
Before hiring Lushin, Chris Sharp, Vice President of Engineering and Sales, recognized an opportunity for his team of engineers to develop a sales process and system for reaching potential customers. Everyone in his group approached selling differently – there was little alignment or continuity across the organization. They were experiencing inconsistent growth, long sales cycles, and they were not able to predict their sales revenue. Chris needed a way to track sales targets and hold his team accountable to their goals.