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Lushin & Indy Small Biz

January 26th, 2010

Aaron Prickel, senior associate at Lushin contributes to Indy Small Biz

Non-transferable  Skills: Don’t Let them Doom your Company to Mediocrity
Posted on Wednesday, January 20th, 2010

By now every business owner has heard the phrase “you should work on the business not in the business,” but this is easier said than done. This philosophy is where a lot of owners get stuck. Typically the owner is the number one salesperson even among sales reps they have hired to generate more business. The owner is left feeling discouraged because the passion that made them successful isn’t visible in their people. This common problem that business owners face is called non-transferable skills. Non-transferable skills occur when the business owner is successful in sales but when they try to ‘transfer’ their sales skills to their salespeople they don’t achieve the same results.

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